Cern Basher, CFA

“Life for me is about experiencing the world and making the most of any opportunities. You never know what extraordinary experience is around the corner.”   Nolan Basher

Cern Basher, CFA photo

Nolan, my father, was a big influence in my life. I learned many of my values from him.

The value of adventure and nature. I was born in New Zealand and grew up in the foothills of the Rocky Mountains in Canada, so adventure was second nature. My father and I loved hiking in the mountains. We climbed Kilimanjaro and Fuji together, and numerous mountains in Canada. One of my greatest pleasures is when Iu2019m outside discovering something new.

The value of accomplishment. My father had a favorite sign that read, “Do it once, and do it well.” He lived that motto. I try to. Being a competitive runner for 10 years and a business owner for over 15 years, I know the joy of accomplishment.

The value of learning. My father was a math teacher and he loved numbers. He was fascinated by number patterns and studied them all his life. Like him, I love to study and learn about new things. I am driven to make things better. The future excites me.

The value of freedom. Both of my parents showed me what it means to be free. They rented out their house and spent five years traveling around North America in a camper van! They enjoyed a freedom of lifestyle because they were able to achieve financial freedom. Achieving financial freedom does not just happen, it takes a lot of planning. My passion is for helping people achieve financial freedom.

The value of balance. My father packed a lot into his life and when he passed he was content. He lived consistent with his values. His last project was a book titled, u201cThe Time Of My Life u2013 Recollections and Reflections On A Life Very Much Enjoyed.u201d One day, I hope this is also the title of the book about my life – and perhaps yours too.

Professional Highlights
  • BS in Finance, University of Alabama
  • Chartered Financial Analyst, 1996
  • CFA Institute – a global organization of over 100,000 investment professionals – Voted Most Inspiring 2007   Read the article
Professional Financial Experience
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